vancity backpacker's guide

category

Publication, Illustration

about

The Vancouver Traveler’s Guide is a fully illustrated map, guide, and brochure targeting young adults backpacking in the downtown core. The guide is filled with tips provided by a local, as well as recommendations for where to eat, the best places for craft beer and local hangouts. It also provides a brief description of the neighbourhoods downtown, and information for hostels in the city. The copy writing is relaxed, easy going, as if it’s a casual conversation between two young adults. While the design is fun, colourful and is indicative of icons that represent Vancouver.